0 star average. Over the years, different surveys have measured how conversions email lists uk increase when star ratings improve, with a very good recent report finding that when a business succeeds in increasing its overall rating by one whole star (such as moving up from 3.0 to 4.0 stars), it can expect a 44% increase in Google Business Profile conversions. That’s a big number! Improving the rating is work that must be paced over time to avoid having too many new reviews come in at once, triggering Google to filter them out.
Note, too, that it can take up to two weeks for incoming reviews to update the overall average. Local businesses suffering from a poor online reputation, then, can look at the averages and estimate how many new high-star reviews they will need to earn to begin seeing the benefits to their conversions, transactions, revenue, and overall good name. Identifying causes of reputational damage There are at least 9 common contributors to the erosion of .