Reduces the burden on customer services

[sharminakter]

ASOS' FAQ landing page groups questions into natural categories and presents them in a clear order so that the user can quickly find what they need. The layout is excellent and the presentation is elegant.

The FAQ section presents one question per page (instead of an accordion-style drop-down menu on a page), and with a brand as large as ASOS, the volume of searches for customer questions justifies this type of architecture.

Asos FAQ
Greggs
Technically, Greggs isn't an e-commerce store, but it's a great example of using personality in all communications.

Greggs is a UK grocery chain that operates a humor-based cayman islands telegram number database marketing style, jumping on new trends and often getting viral coverage on social media due to its unique style.

Greggs FAQ
Greggs has built a strong brand, using simple language with lots of personality to connect with their audience. They consistently use the same tone of voice in all their communications, including their FAQs.

Greggs FAQ page
They have managed to maintain a balance between the dissemination of information that must be legally sound and the unique identity of Greggs.

Remember, FAQs should never be an afterthought. They are at the heart of the customer experience and an extension of the brand.

IKEA
The Swedish giant, which taught the world how to build its own furniture, does not hesitate to give the user a lot of autonomy and make them do most of the work.