Summary
● What is data driven?
● How to create a data-driven culture?
● What are the steps to create a data-driven culture?
● What are data driven companies?
● Why be data driven?
What is data driven?
Data driven is a concept. In practice, it means that companies are increasingly focused on making strategic decisions based on the evaluation and interpretation of data.
In other words: they follow data-driven management, making decisions based on concrete information that has been collected and analyzed.
In times of increasingly fierce competition, where customers have access to innovative technologies and are part of a universe in which they produce and consume information, it is essential that companies have access to relevant data to offer increasingly customized products, messages and services to their audiences. We live immersed in data and this perception is confirmed by the Social Good Brasil report . The survey shows that, in 2021, 35 trillion gigabytes of data were generated. This volume grows exponentially. In the next three years, more data will be created than in the last three decades and, in five years, three times more than in the last five years!
How to create a data driven culture?
One thing to note is that a data-driven culture is not created by the company's management. It is necessary to involve employees and make them understand the importance of data and how to use it in their daily lives.
How do you do this? In stages and based on examples that should start with the company's management. You know that popular saying that goes: do what I say, but not what I do?
In a data-driven culture, this type of thinking has no place. Employees need to understand how data analysis works and be able to see how this policy is put into practice in executives' day-to-day work.
We know that the more data is generated, the greater the amount of analysis that must be performed. Therefore, to use it effectively, it is important to validate what is relevant, discarding what is not useful for your business. What is validated becomes valuable knowledge and insights for the business.
This is so important that data fluency is considered one of the six main skills for innovation in public sector, according to the same report by Social Good Brasil.
What are the steps to implement a data-driven culture?
There are some steps that help develop and implement taiwan phone numbers a data-driven culture in the company. They are:
1. Create strategies for using data – it’s important to know not only what type of data your company needs, but also what you’ll do with it.
2. Invest in technology – the market offers software and data analysis tools, depending on the size and area of activity, but there are also companies specialized in working with data, such as BigData Corp, if you opt for an outsourced solution.
3. Train your teams – nothing beats practice. Knowledge that is not put into action becomes dead letter. Data is alive and the people in the company need to understand the value of collecting it correctly in order to use it. From the receptionist who fills out visitor registration at the company entrance to the marketing department, who defines strategies, everyone needs to understand the importance of this culture and experience it.