I particularly want to insist on this element, because it is the one that influences both the positioning on search engines and the user experience - two elements that, in their own way, are connected -. Obviously the website must be created in such a way that it can be expanded in the future, if the need arises, updated, modified or optimized.
Last but not least, a CMS that is suited to your needs will allow you to intervene directly in the administrative area and modify or update the contents when necessary. But to make this possible, it is important that the professional you rely on takes care of explaining how to do it, in order to avoid any problems on the site itself. At this point you will already know what I am about to say. Do not trust those who promise you a site that you can manage completely independently and then do not include hours of support in the estimate to make this happen.
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Sometimes, when dealing with clients, I have heard someone who considers the contents of a website an accessory element, not essential, and this is a big mistake. It is precisely the contents that allow you to position yourself among Google results and increase traffic to your website. The contents always allow you to demonstrate your skills and values to users.
And here it becomes essential to think about the creation, management and planning of a company blog , now a fundamental tool in Personal Branding and Brand Awareness strategies. So make sure that this item appears in the website estimate , because it will be the contents that will make you find users who have a problem and want you to offer them the most suitable solution.