Use list email, a standard feature of Salesforce

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However, LINE alone only allows for rough filtering, so it may be difficult to use for companies that want to get closer to their customers and achieve one-to-one communication. You may be sending messages to untargeted customers With LINE segment delivery, you can categorize customers who have added you as friends by attributes such as "name, area of ​​residence, age, gender, OS used, and number of days since adding you as a friend." However, the above user attributes are called "deemed attributes.


" "Deemed attributes" are data that is roughly determined belgium telegram database based on the customer's stamp purchase history, friend registration data of official accounts, etc. Therefore, even if you segment your users, there is a possibility that messages will be delivered to "non-target customers." Companies may feel that it is a waste to invest so much money only for messages to be delivered to people outside their target audience. Without this knowledge, it may be difficult to accurately measure the effectiveness of LINE messaging.


As stated on the official LINE Yahoo! for business website, the results of LINE messages can be analyzed based on impressions, click rates, conversion rates, etc. Although analysis is possible because the results can be understood numerically, there is a lot of technical terminology, and it can be difficult to properly determine "which specific items to check, how to check them, and how to use them to make improvements." Even if you collect LINE distribution data, if you don't know how to use it to implement specific improvement measures, you won't be able to make effective use of the information.