Being sure is about knowing w is, and understanding what uk email leads they're doing. That’s why you’re going to do everything you’ve just done above, but for your competitor’s website. But, before you rush off to do that, I’ll show you some more free tools to assess who your competition is. Toolkit SimilarWeb Google (or your friendly neighborhood search tool) SEMRush Competitive Data Tool Moz Content Moz Pro Campaign Workflow Pop your domain into SimilarWeb and click "Add Competitors.

" Looky what we have here! A dropdown with a list of relevant sites to get you started. By entering the URL moz.com into SimilarWeb, we’ve found Semrush.com, Raventools.com, opensiteexplorer.org, Hubspot.com, and Searchengineland.com. That’s a great start, but there are no surprises here. That’s why I also like to do a few manual searches in Google to find out who is else is ranking for those all-important primary keywords. Type in some of your main categories, topics, and long tail keywords to see what other sites are out there ranking for these terms.