It is important to analyze the “page/query” combinations that are on the first page but have a low CTR.
By writing higher quality title tags and meta descriptions, I have seen traffic improvements of up to 30% due to increased CTR, even without increasing average position.
Sometimes SEOs focus so much on improving their rankings that they lose sight of the real goal: getting the most out of the rankings they already have.
Start implementing content gap analysis into your SEO workflow
This SEO analysis and content audit works no matter what stage your website is in, whether your client has just discovered you or has been with you for a decade.
Plus, the benefits of automation through the integration of SEMrush and Google Sheets tools mean you can spend more time analyzing and less time copying and pasting between CSVs while diagnosing your client’s site.
Use SEMrush Content KitOften, “page/query” combinations that are on page 2-3 can achieve higher rankings and a significant increase in traffic by editing the basic meta information.
It is important to analyze the “page/query” combinations that are on the first page but have a low CTR.
By writing higher quality title tags and meta descriptions, I have seen traffic improvements of up to 30% due to increased CTR, even without increasing average position.
Sometimes SEOs focus so much on improving their rankings that they lose sight of the real goal: getting the most out of the rankings they already have.
Start implementing content gap analysis into your SEO workflow
This SEO analysis and content audit works no matter what stage your website is in, whether your client has just discovered you or has been with you for a decade.
Plus, the benefits of automation through the integration of SEMrush and Google Sheets tools mean you can spend more time analyzing and less time copying and pasting between CSVs while diagnosing your client’s site.
Power your strategy with data
Use SEMrush Content Kit