However, this success was short-lived.
FourSquare's business model shift
As Facebook and Twitter expanded in 2011, FourSquare vietnam phone number gradually faded into the background. Users used Google Maps to share directions and the other major networks to earn digital Like badges. FourSquare was on its way out, but then they realized one thing; they were sitting on a goldmine, which they could mine: data.
When checking in, users were providing data about their visits to businesses, including time spent, tastes, preferences, etc. They had the possibility of focusing the business model on location technology, sharing data through software integrated with other digital tools. Foursquare created Swarm, a new application that continued to collect data in the background, without users having to check in.
Perhaps that is why FourSquare still exists; because it has continued to mine all that data passively, without attracting attention, although (so they say) complying with data protection requirements.
This is how FourSquare comes to our WhatsApp, to share the location of local businesses.
Now, let's see how to get your company on this social network.
It's very simple, but it requires you to have a profile on this platform. That is, you first have to create your profile and then create the locations you want.
Let's see the steps.