Google doesn't want to serve searchers duplicate results , so it will show the version it considers "most appropriate for users for each given search."
That may or may not be the russia phone number example version you prefer to display in search engine results pages (SERPs).
That could cause a problem in some cases (although you're less likely to run into a problem if you follow some basic best practices ). But the additional referral traffic—and other brand benefits—will likely outweigh any potential drawbacks.
Tip: Use content syndication in conjunction with other content marketing efforts . This way, you won’t be relying solely on content that Google may consider duplicate.
How does content syndication work?
Content syndication marketing works well when you have quality content that publications want to share.
You can create content with syndication in mind. Or identify existing content to syndicate. You can try many content marketing formats , such as blog posts, infographics, and videos.
Next, consider how you want to syndicate the content:
Work with content syndication partners
Reposting content on social media and other platforms
Syndicate your guest posts on your own blog
Try paid content syndication
Let's look at each point in more detail.