Which one should I rank?
Which one is most useful for users?
You may not be able to answer these questions, because there is not always a correct answer.
Keyword cannibalization almost always happens by accident, when new pages are published over time without considering those already created.
If you can't choose which page should rank, how do you expect Google to do it?
True cannibalization problems mean that you are effectively asking the search engine algorithm to choose which one it should rank.
While sometimes there are stronger classification signals pointing to one of them, often there are not.
In this case, what usually happens is that neither of the two pages ranks as well as it could; that is, they both cannibalize each other's performance capacity.
That said, there is a major problem affecting many websites, and dealing with it philippines number list is a key task that should be part of your broader SEO strategy .
Examples of keyword cannibalization and how they can hinder your website's performance
Keyword cannibalization can cause a number of problems and affect your site's performance in a number of ways.
ion problems you may encounter include:
Ranking URLs keep changing in search results
Have you ever found that a URL that ranks for a certain keyword keeps fluctuating?
This is a common sign of keyword cannibalization and means that Google is unable to guess which page it should rank.
In the example below, you encounter this problem, with multiple URLs continually changing from one keyword to another.
Keyword cannibalization - Fluctuation of URLs and keywords
In short, there are confusing signals that can cause conflict.
While this may mean that rankings fluctuate, it can also have a negative impact on your user experience and conversion path, especially when one page converts users at a higher rate than the other.
Your positions keep fluctuating
These position changes usually occur when the URL changes.
You may have found that your ranking position for a keyword continues to rank, often over-ranking.
This can occur as a result of keyword cannibalization when a URL change occurs, and conflict signals mean that position flu