Lead Conversion Rate – This metric is good for understanding how well you created the buyer persona for your outbound strategy.
Call to conversion ratio — Tracking how many calls turned into conversions or appointments can help you recognize how efficient your sales department is. You can analyze which salespeople have met the call quota but don’t seem to have a strong closing game. Listening to call recordings can help you understand what might be a roadblock along the way.
Email Click-Through Rate – This metric is quite important. Most outbound strategies start with an email campaign and a successful business has a high open and click-through rate . Tracking this metric allows germany business email list you to improve your initial contact with potential customers, which can benefit you when it comes to converting later on.
Sales Velocity – We’ve mentioned how important building a buyer persona is. If done correctly, it can help your prospect move quickly through the sales funnel. You can track how quickly they move through the steps and you’ll quickly know if you’ve done the first step correctly.
Outbound sales remain a powerful weapon
In the right hands, outbound sales can still generate a lot of revenue. are sure to succeed.
It's not about taking lots of calls and sending lots of emails - it never was. A well thought-out strategy, where the right leads are clearly defined, will make the job easier for the whole team.
Once that crucial part is taken care of, it will be easier to move on to other steps in the strategy. With the right tools and a planned sales cadence, your sales team’s capabilities can increase dramatically.
Make sure you track metrics so you know what parts are squeaking and what still needs work. Executing your strategy can take time, but it can also do wonders for your business.
For example, if you have a lot of traffic to your blog but high bounce rates, you can conclude that you are most likely not giving people what they want.
Or, if you have lots of inbound links but low conversion rates, you may not have done everything in your power to optimize your website for conversions.
A low number of shares doesn’t have to mean that your posts aren’t well-written. It could also be a sign that you need to add a CTA that encourages readers to pass on their knowledge, like this one: MailChimp .