Marketing automation has many advantages as long as you know how to do it, which is why we have created this basic guide to marketing automation in MailChimp so that beginners in this field can learn how to get the most out of it.
1. The first step, of course, is to have a MailChimp account. Once inside the tool, go to the Campaigns tab and click on the Create Campaign button . A window will open with two options: Create an email business mailing lists poland or Create an ad . Click on the first one and a new window will appear with a menu in which you must select Automated .
automated.jpg
2. Once we get to the Automated section , we will have several options: from automatic emails to welcome new subscribers to automated birthday greetings. To start with something simple, we select the Welcome new subscribers option . With this option, what you can do is create a welcome message that will be automatically sent to each of the new subscribers to your newsletter.
3. Once you have selected the type of message, the next step is to select the list of contacts to which you are going to send it, which in this case will be the list of subscribers to the newsletter . Once you have chosen the list, you will get to the heart of the matter: designing and programming the automation. To do this, click on the Design button .
design.jpg
4. The next screen that appears is the email configuration screen. Here you have to write the title of the newsletter, the email from which it is sent and the name of the sender, among other information. This part is quite important, since the title of the message is largely the input that makes a user decide whether or not to open an email. Therefore, you have to try to write an attractive and original subject that attracts the user's attention .