“Starting at the beginning”, every company needs to have a website, it’s that simple.
Having a website is the birth of a company in the online world; it is having an institutional space on the internet. A big mistake from a digital marketing perspective is to think that having a page on Facebook or Instagram is enough. A website is a space that is 100% owned by the company, meaning that the company has 100% control over this environment, which is not the case with social media. Having just a fan page, for example, would be the same as building a house on rented land.
And, as being on the internet is not enough, your company attorney email list needs to be found in the online environment, therefore, your company's website needs to have the best SEO practices (search engine optimization) and it needs to be responsive, so that the user has a good experience if they access the website through a smartphone.
Integrating digital marketing with face-to-face interactions
Viewing digital marketing as an obstacle or enemy of shopping mall stores — that is, stores with in-person interactions — is a very serious mistake for two reasons: the first is that the “digital world” is not going away any time soon, and it is a reality today and in the future. The second is that ignoring digital marketing means wasting a powerful ally in winning over more customers.
One of the advantages of a shopping mall store, which already has great exposure due to its privileged location, is that the brand can integrate digital marketing into its in-person interactions to win more customers, have more exposure and, consequently, more sales .
Want an example? Take the case of 16 Handles , a yogurt chain in New York: back in 2013, when Snapchat was just getting started, the company ran a campaign in which anyone who sent a snap of themselves trying one of the store's products would get a discount on future purchases.