“For some time, the algorithms available for identifying new featured snippets have stalled,” Enge wrote. “There is potential for continued growth and improvement in search results as new algorithms become available. Understanding search intent is one of the most challenging aspects of search, in addition to recognizing which sites/content fulfill that intent. There are many things to consider, including understanding the language used.”
He also shared a thought with Search Engine Land: “I suspect malaysia number whatsapp BERT could increase their capabilities in this area,” again referring to rich answers.
If we instead go to analyze the Mobile vs. Desktop correspondence, the study took a random sample of 185,075 queries to test the different search characteristics that emerged between the two devices.
Knowledge graph results were “slightly more common on mobile than on desktop.” In contrast, featured snippets were 11% more common on desktop.
This data is especially important because the increased use of rich answers can mean less traffic from traditional “blue link” search results. For brands that are able to capture and capitalize on zero positions , these results are even more valuable as traditional organic results are pushed further down the results page.
The sharp rise of image carousels highlights the importance of image SEO and provides users with another way to drive traffic to their pages.