In section 5.2, Very Positive Reputation , Google writes:
“For shopping pages, experts could include people who have whatsapp in philippines used the store’s website to make purchases; while for medical advice pages, experts should be people or organizations with appropriate medical expertise or accreditation in the subject matter.”
This suggests that customer reviews for an organization's products/services can be used as a valid source of external reputation information for e-commerce and B2B websites .
Included as part of the checklist are questions to evaluate online reviews of a brand that may also include specific information from reviews of a brand's products/services.
As with evaluating a website/organization's EAT, Google also wants to evaluate external reputation information for individual content creators.
In section 9.2, Reputation and EAT: Website or creators of the primary content, Google writes that:
“You need to consider the reputation and EAT of both the website and the MC creators to assign a Page Quality rating.”
“The reputation and EAT of the MC creators is extremely important when a website has multiple authors or content creators on different pages.”
Sometimes a website/organization creates content while other times it is just a single content creator. In both cases, evaluating EAT for both types of content creators is equally important.