Consumer Data

Ah, sales reporting… a vast subject if ever there was one. Jean-Pierre (if you are a loyal reader of the blog, you know that I often talk about him) is a born salesperson. With his almost 30 years in the company, he has known after the arrival of the fax and the Minitel, the Tatoo (or TamTam), the ...

Knowledge base, knowledge base, wiki, FAQ … several terms to illustrate the same objective: helping your audience answer the questions they ask and increasing the satisfaction rate .

Here are 6 steps to setting up an effective knowledge base [+1 bonus] .


Determine the objectives and target of ...

Hubspot and inbound marketing have been closely linked since their inception.

From “permission marketing” to inbound marketing:
Inbound marketing comes from the concept of “ permission marketing ”, created in the 2000s by Seth Godin, a former Yahoo employee, who realized that by obtaining the ...