Consumer Data

CTAs for B2C Lead Generation
B2C (Business-to-Consumer) lead generation CTAs often estonia phone number list appeal to emotion, immediate gratification, personal benefits, and typically lead to a lower-commitment action or a direct purchase. The sales cycle is usually shorter.

Key Characteristics ...

Overall Average (Paid Ads): Can range from $50 to $500+, with some highly specialized industries reaching $1000+.
IT & Services: ~$370 CPL
Financial Services: ~$270 CPL
SaaS: ~$180-$310 CPL
Content Marketing (Organic): Can yield lower CPL over time (e.g., $90-$150) as content gains authority ...