Consumer Data

In contrast to traditional marketing, which relies on interruptions and intrusive approaches to attract consumers’ attention, inbound marketing focuses on creating an environment in which customers come to the company voluntarily. This is done by creating and sharing relevant and valuable content ...

When you think of management, what comes to mind? If your answer was only related to financial and/or commercial issues, know that the topic goes far beyond these areas. It is possible to apply management to several sectors. One of them is the medical sector.

See how!

Management is knowledge ...

When we work in the business environment, many goals, objectives and plans need to be established so that the results are in line with what is expected. Therefore, performance indicators , or in English, Key Performance Indicators (KPI), are metrics that quantify your performance according to your ...

A study of 30 Brazilian social entrepreneurs highlighted that the main influences on the creation of social businesses were extracurricular activities, volunteering and mentoring, rather than formal education.

According to a study developed by the GV Executivo magazine of the São Paulo School of ...

Finally, a newly emerging skill with the boom in artificial intelligence speaks precisely to its management and the ethics behind the use of technology.

With AI advancing rapidly and integrating it into many aspects of business, leaders now need to develop the ability to manage AI technologies ...

NRF: The Big Retail Show and Marketing Trends 2024
Why should small businesses keep an eye on global trends?
Where will you use these trends?
Trend #1 Artificial Intelligence
Trend #2 Omnichannel
Trend #3 Personalization
Trend #4 Community Building
Trend #5 Brand Influence
Trend #6 TikTok Economy ...

"AISCEAS" was proposed by Anvi Communications in 2005.

The "AISAS" proposed by Dentsu has been further subdivided between search and action, adding "compare" and "consider."

Attention: Learning about products and services on social media
Interest: Understanding the features and functions of a ...

It is a video ad that is posted on every article on Facebook. There is YouTube as a video distribution service, but the difference is that YouTube ads are displayed while the video is playing. Although it can increase brand awareness, it is characterized by the fact that it is difficult to lead to ...

When there are many strong sites competing with high-level SEO measures
Among the many industries, it can be quite difficult to rank highly when competing in an industry with many competing sites that have already implemented a high level of SEO measures.

Specifically, this is the case when most of ...

There are five main ways to monetize TikTok.

Tipping
Corporate projects
Affiliates
TikTok Pulse
Advertising Revenue

I'll briefly introduce each one.

Tipping
Tipping refers to "TikTok LIVE Gifting," which was adopted in March 2021.

You can receive tips from users who watch live streams. Tips are ...