Consumer Data

CDid you know that 67% of Internet users appreciate businesses that personalize their ads and content based on their location? 1 . It is therefore essential to set up relevant and adapted campaigns when you want to boost traffic in your points of sale. The same goes for your online information which ...

Customer reviews posted on Google help improve your local SEO and your e-reputation. In fact, 87% of French people read online reviews before making a purchasing decision 1 . It is therefore essential to conduct good customer review management . How does it work? Authors have the option of leaving a ...

As you know, your brand's e-reputation is a bit like a digital showcase. Prospects scan the information they find on the web and depending on what they read, they move or not to your establishments.

Customer reviews are a big part of your online reputation . They build trust with your consumers and ...

French Coffee Shop, created in 2002, is a network specializing in coffee shops inspired by American Coffee Shops. It has around fifty points of sale spread across France. In 2020, two former franchisees named Pierre and Carole decided to buy the network despite a complicated period due to COVID-19 ...

To do this, use a dashboard that groups together all the important data to monitor .

For local advertising, for example, you can pay particular attention to the number of impressions, the click-through rate, the increase in your turnover following the campaign, etc.





Example of an analysis of ...