Consumer Data

Growth Hacking, which can literally be translated as growth hacking , has become an essential constant in marketing. This concept was imported from the USA and was put forward by Sean Ellis in 2010. The latter defined Growth Hacking as a way of implementing a marketing strategy, allowing the rapid ...

The term Growth Hacking, which can be translated as pirate growth, is one of the buzzwords of the year. A real marketing asset, this concept aims to develop your organization quickly, particularly in the context of a start-up. The objective is clear: use all existing marketing and communication ...

AARRR is much more than a marketing strategy, it is a real state of mind. The objective is clear, that of having rapid growth and helping development in the long term. Being the tool of Growth Hacking, AARRR is thought of in a similar way. It is based on three fundamental principles that are used in ...

2018 is synonymous with great changes; those due to the digital transition. These changes orchestrated by digitalization make us ask questions. What will become of traditional commercial and communication channels such as call centers? How will human relationships evolve in a world in full ...

Customer relationship management is essential for the sustainability of a company's activities. To manage it as well as possible, setting up a help desk is important. Indeed, prospects/customers have a permanent need for support to help them in their decision-making. In technical sectors of activity ...

In the world of the construction industry, the concept of BIM is increasingly being discussed. But what exactly is it? BIM is an acronym from the English meaning Building Information Modeling. This acronym can be translated as the modeling of information from Big Data for the construction industry ...

In recent years, we have been hearing more and more about artificial intelligence. Many mysteries and fantasies are associated with this technology. Indeed, artificial intelligence is almost everywhere, but the reality is quite different. Many people confuse artificial intelligence and AI technology ...

Changes in sales practices, competition and customer demands are situations that the company must face. Winning over customers and retaining them then becomes a major challenge for the company. Managing the relationship with professional customers requires mobilizing a certain number of tools and ...

Having a blog in the digital age is becoming more and more essential. Digital presence must be part of a 360° communication strategy and an inbound marketing approach. Indeed, changes in consumer habits lead all companies to make changes, including BtoB companies.

Indeed, 74% of us now carry out ...

Customer relationship management has become one of the important functions in a company. Even more so in B to B relationships where the stakes are high. In an often long purchasing cycle, retaining customers is a way to boost sales. The continuity of the commercial relationship allows the company to ...