Consumer Data

You know your target, their interests, the publications they are looking at and their current issues. So you know what content to broadcast at that precise moment, in order to capture their attention. The goal is to propagate relevant content for your target, so that they go directly to your site ...

The Display
Display advertising is a technique that consists of placing your banner on the site of a third party belonging to the Google Display network. It is therefore essentially based on Google's partnership. And yes, this form of advertising generates qualified traffic.

Advertising can indeed ...

Here's how to approach it.

Create a list of seed keywords and do some research
The first step in choosing which keywords to target is to create a seed keyword list. This is a list of general search terms that are related to your business.

To start coming up with ideas for your seed keywords, ask ...

ASOS' FAQ landing page groups questions into natural categories and presents them in a clear order so that the user can quickly find what they need. The layout is excellent and the presentation is elegant.

The FAQ section presents one question per page (instead of an accordion-style drop-down menu ...

You must also deploy a solid acquisition strategy on your e-commerce site by implementing pop-ups.

Pop-up newsletter registration including a Christmas competition
Pop-up newsletter registration - Janod
Two essential acquisition pop-ups can be deployed and, if necessary, combined: Customer account ...

Like Semrush 's Site Audit tool .

Set up a project in the tool and explore your website.

Next, head to the “ Questions ” tab and search for “sitemap.”

sitemap issues
The tool will indicate if any issues were detected and offer advice on how to resolve each issue.

Google Search Console Reports ...

Google has made it clear that content should be written for humans, not search engines.

If you create content just for SEO purposes, you're not thinking about the people who will read and use it.

Content written for people means making the content read naturally. And adding keywords where it ...

Try it for free →
ADS illustration
2. Content optimization
Content optimization is how you make sure your existing content has the best chance of achieving its intended goal. Like ranking in the SERPs to generate as much targeted organic traffic as possible.

Let’s say you’ve worked hard to ...

Crawlability issues: For example, some pages returned a 5xx status code
Redirect issues: For example, some of your redirects are looping
Sitemap issues: For example, incorrect pages were found in your sitemap
Problems with HTTPS: for example, HTTPS pages point to HTTP pages
Internal linking issues ...

A handy and effective SEO tool called On Page SEO Checker will help you with this task.

Configure the project and indicate your pages and their target keywords.

You can let the tool find the pages and keywords automatically or fill them in manually.

Configuring On Page SEO Checker
It is not ...