Consumer Data

Advantages of Home Office
lower overhead costs such as office or travel expenses for employers
Companies have greater flexibility in recruiting as many jobs no longer depend on where employees live and work
More flexible work arrangements and a better work-life balance ensure increased job ...

Ongoing challenges with customer retention and upselling: Without centrally managed data and metrics, it can be difficult to deepen existing customer relationships. To meet your customers' needs (and ensure their satisfaction), you need to know what they want at any given moment so you can tailor ...

The traditional line between sales and marketing has become very blurred, in part because the way customers search for information has fundamentally changed in the digital age. Customers expect to be able to find the products and services they want at any time, and they expect a similar experience ...

You understand your customers better: Marketing automation software helps marketing teams gain valuable data about each person from buyer interactions with landing pages and web forms, social media, mobile apps, traditional and online advertising, phone calls, SMS, and personalized emails. This ...

Ask yourself this fundamental question with every email you send: Who is your target audience and what do they want?

If they're looking to sell their home, they may want to receive regular updates about property sales in their immediate area. On the other hand, prospective buyers probably want to ...

Financial planning is all about the future - including your own. However, many financial advisors focus so much on their clients that they no longer have enough time for the strategic expansion of their business. With a CRM, you can do more than "just" serve your clients. Valuable data helps you ...

The best marketing automation tools give you detailed insights into your marketing campaigns so you can optimize them and achieve better results. Act!, for example, keeps an eye on your real-time metrics to identify the best-performing campaigns and channels.

This will help you find out how leads ...

However, customers are not always willing to make recommendations, which is why a CRM system like Act! can be very useful here. With a CRM, you can keep an eye on customer satisfaction, build new relationships, improve your lead nurturing and identify those people who would be most likely to ...

Whether you handle lead nurturing yourself or employ an in-house sales team, the process is time-consuming and often difficult for startups to manage. With limited staff and resources, it can be difficult to follow up with the right leads at the right time. This means you miss out on sales ...

A good ten years ago, climate change was not an issue that concerned companies around the world. Today, however, the picture is very different.

Customers are increasingly aware of the impact their purchasing decisions have on our planet, and companies are making great strides in social ...