Consumer Data

For marketers, machine learning can be applied to a number of applications such as ad targeting, lead generation, and search engine optimization.

Platforms such as Facebook, X, and Instagram use ML in their socia db center uk l media algorithms to provide a better user experience and make it ...

Discuss AI and its impact on business and society - Educators need to embrace AI and help students understand what it is and where it’s going. Discuss the technology and its implications - ethical and otherwise. Explore what it can do for businesses and employees. You could even use ChatGPT to get ...

There’s no doubt that AI has dominated headlines and spun the heads of many marketers. In 2024, we predict continued exponential growth in AI capabilities which will require businesses to embrace the technology and stay ahead of the rapidly evolving landscape.

“49% of the value of the NASDAQ and 25 ...

rough actions such as where they do business, their supply chain and how they treat employees.

With an emotive campaign that highlights an important social issue, the potential to go viral is significantly increased. When people care about a cause they want to share it far and wide.

A great ...

Define the channels that fit your key demographics
Understand their pain points and how to switch on emotions
Create buyer personas to help customize content and predict buying patterns
Be culturally aware
Consider partnerships such as with influencers
Focus on action-oriented experiences and ...

tocols to brand searches, share of search and in-store impact will give you important additional context on TikTok’s true performance.



Brendan Almack is managing director of Wolfgang Digital and Roisin australia email address list Linnie is the agency’s Head of Social.

The success of video as a ...

ting or partner marketing, protected in accordance with GDPR regulation.

Understanding GDPR regulations, best practices and how you can comply ethically is imperative to your role as a digital marketing professional.

Data protection is now central to any digital strategy. Our digital marketing ...

Lesson: By taking the time to craft brand messaging that is direct and usa mobile db meaningful across a cohesive mix of channels, you can boost your brand authority through thick and thin. An omnichannel marketing approach is the way to go.

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To encourage families to stay at home and help to ...

hare their screen so that you can see their digital shopping process and talk to them about it.


Online surveys are another effective way to gather market research, and the survey tools are becoming smarter and can offer suggestions on how to make your surveys more effective. For example ...

The goal was simple: drive people to use Chipolote's app. The brand created the hashtag contest Chipotle Lid Flip Challenge to inspire people to create burrito bowls. Kicking off with influencer and fan David Dobrik, the challenge required you to have phone and a Chipotle burrito bowl.

The result ...