Consumer Data

The pillars of digital marketing form the foundation of strategies for businesses looking to establish a robust online presence and generate lasting results. From SEO and content marketing to the use of social media, email, PPC, and data monitoring, each principle serves an essential function.

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You may have asked yourself: “ My company already has a digital presence on social media, but is it still necessary to have a website? ” The answer is… yes!

A professional website will be the tool that will create a stronger online authority for the business. Therefore, it should be used ...

Let’s be blunt: the world of paid advertising is a battlefield. And to win, you can’t just throw money at the problem. If you really want to stand out, you need strategy, intelligence and, of course, that special touch that makes all the difference. Want to know how to take your ads to the next ...

Digital marketing for real estate agencies is one of the main strategies for attracting potential clients and increasing property sales. With the increasing use of the internet to search for information and carry out transactions, real estate companies need to adapt to new market trends and invest ...

In the digital age, the world of advertising has been radically transformed, going far beyond traditional billboards and print ads. Today, online advertising stands as a cornerstone of modern marketing strategies, offering businesses unparalleled opportunities to reach their target audiences. Why is ...

In the ever-evolving digital advertising landscape, ad networks have become a vital tool for publishers looking to effectively monetize their online content. By connecting publishers to a broad range of advertisers, ad networks offer an agile and effective way to maximize revenue opportunities ...

The New Year is traditionally a time for reflection, for thinking about the past year and the year to come, about how the plans and predictions we made in the past came to fruition (or not), and about the adjustments we need to make to our future prospects. Here at BigDataCorp, we are constantly ...

Have you ever wondered how companies can offer personalized recommendations, monitor market trends or improve operational efficiency?

The answer often lies behind the scenes, in so-called datasets . These collections of data are the backbone of the digital revolution, powering artificial ...

Customer retention is a constant challenge for companies in a wide range of sectors. The loss of customers, known as churn, can negatively impact financial results and the sustainability of a business. The good news is that, by using churn prediction , it is possible to identify signs of ...