Consumer Data

get them interested in the company, and then become leads and subsequently customers.

Account-based marketing, on the other hand, speaks and focuses on the prospect in a targeted and individual way, aiming at the creation of hyper-personalized and targeted content and storytelling.

When a prospect ...

Yet there is nothing in nature that can compete with the human mind. We have used our creativity to build cities, bridges, and monuments that reach into the sky. We have used our creativity to write stories that make people cry with joy, compose music that moves the soul and transcends time, and ...

Introduction
AI is on track to become the most valuable technology of the 21st century. People use it to write college essays, compose music, and create artwork. Recently, businesses have started using AI for many activities, such as customer service and inventory management. But many have ...

Introduction
In today’s digital world, where competition in the online sphere is growing by the day, effective website promotion is crucial to the success of any business, including gambling platforms. Websites offering gambling are subject to particularly close scrutiny by both regulators and ...

One of the cornerstones of casino SEO is effective keyword research. The gambling industry is constantly evolving, and so are the search terms people use. This means your keyword strategy needs to be dynamic and adaptable, focusing on both short-term gains and long-term growth.

Identifying relevant ...

In the dynamic world of business, competition is fierce, like a battlefield where knowing your opponents can make the difference between success and failure. Rivals are not merely obstacles to overcome, but sources of valuable information that can guide and elevate your strategies. By analyzing ...

Anyone who has an email address knows how intrusive some brands can be with their contact list and how even our favourite brands can start to lose their appeal due to their invasive emails. They are as annoying as telephone operators at nap time. If you don't want this to happen to your company ...

You know that marketing is changing, but is your company following these new trends? Perhaps you are not yet fully aware that inbound marketing is already a reality in the industrial sector ; but don't worry, if you are reading this it is because you are already starting to be interested. Yes, you ...

5. Atl attribute for images
In order for Google to interpret the graphic content, we need to translate the information, that is, we need to fill in the description or alternative text that will help the search engine understand what appears in the image and thus be able to position it. In this way ...

Purchasing process? I'm sure you've never thought that buying that phone was the culmination of an entire process. It's the evolution that the user goes through from the moment they discover their need until they find and acquire their solution, and marketing is the tool that guides us through them ...