Consumer Data

SEO is not as straightforward a field as many might think. In reality, there is much more that goes into getting a page to rank than simply sprinkling keywords throughout its content. In fact, there is a whole other layer of SEO working in the background to ensure that Google views a page as ...

When forming partnerships, look for companies that share your target audience but are not direct competitors. A well-planned collaboration can create a win-win situation for both companies, fostering growth and innovation.

11. Focus on customer retention
Acquiring new customers is important, but ...

Caller ID or header discrepancies: Calls or emails that appear to be from your organization but show identifiers that don't match.
Customer Alerts: Customer complaints about suspicious messages supposedly from your company.
Protect against phishing with SPF records
Email spoofing is one of the most ...

Domain Authority is also known as DA, and it's a factor that Google has kept secret for some time. While no one knows the exact factors that determine a site's DA, we do know that it's closely related to how specialized your site's content creators are in a particular topic.

Meet Ranktracker
The ...

At work I spend my time talking about “Lead”. And I notice that the meaning of the concept varies quite frequently… So much so that I decided to write this note to try to define it in all its possibilities! I hope to achieve it, and if any specialist wants to help me with their comment, then welcome ...

We never tire of saying: in the midst of all this, there is an opportunity. And for salespeople, this is the ideal time to learn how to do marketing: to know in depth the needs of the client and how these match with our Value Proposition in order to be truly relevant for our prospects.

We are well ...

Demand Generation is a discipline of online marketing and deals with the execution of marketing strategies to increase the interest and visibility of products or services, usually published on a website. This discipline uses different techniques, which are intended to get a potential client to ...

Generate and attract clients? With content on your blog and social networks.

AI also helps manage content, discover keywords and topics to write about. Here are some useful tools:

Hootsuite: A social media management platform. Users can schedule posts, track engagement, and analyze social media ...