Consumer Data

We also know that efficient content management requires structured planning, and this is where editorial calendars come into play . HubSpot has thought of everything, offering us integrated tools for creating and maintaining editorial calendars, which allows us to organize content in a systematic ...

Form fields should be proportional to the offer. You should make sure you always ask for the right information. Although short forms convert better, if you offer, for example, a free trial, the information you ask for can be more detailed. It is worth noting that when asking for a phone number, the ...

In addition, it is important to include in this calendar the social network where the publication will be made, the topics of each content, persuasive copies , the formats of each post, the images or resources to be published and the specific goals for each publication.

This detailed planning will ...

Without further ado, here are some of the main advantages of Hubspot as a CRM for SMEs:

All in one
This is HubSpot's main strength, its comprehensive and complete approach. Its CRM combines advanced marketing, sales, service and content management (CMS) functionalities, bringing together different ...

Let's take a practical example : Let's imagine that we have 1,000 daily visits to our website but only 1% of that traffic ends up buying (therefore, we get 10 sales). CRO is not going to help us increase that web traffic to 2,000 visits and therefore to 20 sales. CRO directly seeks to increase the ...

Buyer Persona Prescriber: a person who recommends the purchase of a particular product or service. They usually occupy decision-making or acquisition management roles. Traditionally, these buyer personas have a certain capacity to influence the purchasing decisions of other consumers.
Buyer Persona ...

Additionally, Google Search Console's integration with HubSpot allows you to analyze indexing errors, index coverage, and user experience in terms of search. You can use this data to optimize your pages and ensure they are fully indexed and visible to search engines.

HubSpot, like the Google ...

This technique is useful for reaching out to users who did not complete a purchase or conversion on their first visit, reminding them of the product or service they were interested in. It is an effective solution for re-engaging potential customers in a simple and direct way.



Convincing users to ...

What images should we consider on Instagram and what are their sizes?

With the 280-character limit on X, a well-optimized image can communicate much more than text. Eye-catching images can quickly grab attention, convey emotion or information visually, and complement short text to reinforce the ...

Tip: “Respond to customer reviews”
Responding to reviews is a great way to engage with your customers and show that you value their opinion. Respond to both positive and negative reviews in a professional and timely manner. Not only does this improve your relationship with customers, but it can also ...